What is the duration of the chat?
The live event is designed to be concise and impactful, lasting 30 minutes.
Over half of the shoppers now trust AI to recommend products
There is a new digital shelf, and you can’t advertise your way onto it.
When someone asks AI for a product, they don't type keywords. They describe a situation: the right running shoe for flat feet or a vacuum for a house with two toddlers and a big dog.
AI answers by reading the content it can find, and it can only recommend your product if your content answers those questions.
Join Bazaarvoice experts for a working session on answer coverage: a practical way to check whether your reviews, Q&A, and product content actually respond to what shoppers ask AI, and how to close the gaps where they don't.
Your operational takeaways:
- How to read an AI shopping prompt like a buying brief, and the five questions your content has to answer to get recommended.
- How to audit a hero product's reviews and Q&A the way an AI does, so you can see exactly where your evidence is thin.
- How to use the Triple-A framework to close those gaps, with sampling, better review prompts, and Q&A that surfaces real context.
Hosted by
Jon works within the Product Development department at Bazaarvoice specializing in the application of AI & machine learning (ML) to user-generated content (UGC), bridging deep technical roots in ML engineering with a sharp focus on business impact. He drives Bazaarvoice's AI evolution across the retail commerce and generative engine optimization (GEO) landscape, with particular focus on how both brands and retailers stay visible and competitive as AI agents reshape how consumers discover and buy products.
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary. However, having a basic understanding of branding for the AI-driven era will help you maximize the insights shared. You should also have a list of the questions you’d like for our experts to answer.
Is the chat free to attend?
Absolutely! This event will be available to tune into for FREE for all registrants.
Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the event concludes.
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