Who’s this webinar for?
This session is designed for brand and e-commerce teams who want a clear, research-backed view of how AI is reshaping product discovery — and what they should focus on next to create clear business impacts.
Fuel Your Strategy—and Lunch Is On Us
AI is changing how consumers discover, evaluate, and choose products. As AI agents and answer engines increasingly influence the path to purchase, brands and retailers need to ensure their products — and the authentic customer content behind them — can be discovered, understood, and recommended.
Join Bazaarvoice leaders and an exclusive group of peers for a high-impact, 35-minute masterclass designed to help you understand what this shift means for your business — and what you can do now to stay discoverable in the AI era.
This invitation-only experience is exclusively for professionals at brands and retailers.
What You'll Learn
- The New AI Shopper Journey: See how AI agents, chatbots, and zero-click search are changing product discovery and consumer decision-making.
- How UGC Powers AI Discovery: Learn why authentic customer content — including ratings, reviews, and Q&A — is becoming an increasingly important signal for helping AI understand and recommend products.
- The Triple A Content Framework: Explore how leading brands and retailers can make their content Accessible, Authentic, and Abundant to strengthen product discoverability in an AI-first world.
- What to Do Now: Walk away with practical actions for evaluating your current content strategy, identifying discoverability gaps, and preparing your organization for the next era of search and commerce.
The VIP Experience
- Interactive AI Demo: See the changing shopper journey in action through a live AI product-discovery demonstration.
- Candid Peer Dialogue: Exchange perspectives and questions with Bazaarvoice leaders and fellow brand and retail professionals. To encourage an open conversation, this session will not be recorded or distributed afterward.
- Lunch Is on Us: Attend live and we’ll send you a $25 Uber Eats voucher after the session as a thank you. We encourage you to invite relevant teammates from your organization to register as well.
Ready to rethink how shoppers discover your products? Register now to reserve your place!
Hosted by
Loran leads strategy and corporate development at Bazaarvoice, driving value creation, M&A, and platform growth across SaaS, eCommerce, and retail technology.
Jamie Dick leads a team of Solutions Consultants at Bazaarvoice, helping clients and prospects understand exactly how harnessing technology and user-generated content can address their real-world challenges. Driven by authenticity and a consultative approach, Jamie focuses on understanding what truly motivates each business - their core goals and daily pain points - ensuring every recommended solution moves the needle where it matters most.
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Thank you
We’ve received your registration and look forward to you attending this Bazaarvoice event.
What others have said
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Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Is the webinar free to attend?
Absolutely! This webinar is free for all registrants.
Will a recording be available?
This session will not be recorded or distributed afterward.
How long is the webinar?
The session will run for 35 minutes, including time for questions.
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