What is the duration of the chat?
The live event is designed to be concise and impactful, lasting 30 minutes.
December marketing feeds are full of predictions about what you should chase next year. This session takes a different approach. Join Bazaarvoice experts for a practical working session on building durable marketing assets. We examine three core customer-content investments that continue driving value long after the initial budget period ends.
Learn how to transform authentic reviews, visual UGC, and creator content into reusable assets. It goes a long way in strengthening discovery, trust, and conversion across your product pages, retailer shelves, social channels, and emerging AI shopping platforms.
Invest once. Make it work everywhere.
Key takeaways:
- How to distinguish short-lived campaign spend from long-term, compounding marketing assets.
- The three customer-content investments that generate continuous value into 2027 and beyond.
- Practical frameworks to source, distribute, and reuse UGC across brand PDPs, retail touchpoints, and AI search.
- Strategic questions to evaluate your remaining year-end budget or finalize 2027 plans.
Hosted by
Dave Neway is a veteran product marketing leader with an extensive track record of building and scaling high-impact teams at the intersection of advertising, commerce, and AI. As VP of Product Marketing at PubMatic, he helped architect the company’s agentic future and unified platform positioning. He has also held senior marketing leadership roles at IBM Watson and Pandora, and began his career at Unilever as the Brand Manager for Klondike and Good Humor Ice Cream. Prior to his career in technology, Dave was a professional musician and worked in classical music management, bringing a distinctive creative lens to his approach. He holds a BA in Political Science from Yale University and an MBA from Columbia Business School.
Marta Kelsey is a seasoned leader with 15+ years of expertise in product strategy, B2B marketing, and global commercialization. From driving innovation at Spiceworks to scaling e-commerce initiatives at Creative Technology, Marta has a proven history of building thriving communities and boosting brand growth. She excels at turning complex product lifecycles into successful, engagement-driven market wins.
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What others have said
The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.Kyle Koenig Director of Business Development, Oliso
Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.Taylor Steele Assistant E-Commerce Manager, Burt's Bees
Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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Frequently asked questions
Do I need to prepare anything before attending?
No prior preparation is necessary.
Is the chat free to attend?
Yes. The session is free for all registrants.
Will a recording be available if I cannot attend live?
Yes, a recording will be sent to all registrants after the event concludes.
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