Forrester shares the Total Economic Impact expected from Bazaarvoice

In this webinar with guest speakers from Forrester, we’ll discuss activities that will achieve the highest economic impact for brands.






What does it take in retail today to stand out on the shelf - both in-store and the digital shelf?

To help you evaluate your economic impact opportunities we asked Forrester to speak in this webinar about what the biggest growth opportunities are that will drive footfall to your retail presence as well as help you stand out on the digital shelf.

In this webinar, guest speaker Sucharita Kodali, VP and Principal Analyst at Forrester, will share what the biggest growth opportunities are that will drive growth on the digital and physical shelf. And guest speaker Corey McNair, Senior Consultant for the Total Economic Impact™ practice, Forrester, will share his independent findings on the potential ROI that enterprises may realize by working with Bazaarvoice.

In this webinar you’ll learn:

  • What are the best strategies for brands to grow their digital and in-store presence
  • What investments will have the greatest economic impact
  • The results of Forrester’s Total Economic Impact™ (TEI) study of Bazaarvoice

Pro tip: Bring all of your questions about industry trends and Bazaarvoice solutions for the live Q&A with Zarina and guest speakers from Forrester at the end.

RSVP early! We'll send you a copy of the TEI study following the webinar.

Are you a retailer? 
Register for our TEI for Retailers webinar.

Hosted by

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Zarina Stanford

CMO, Bazaarvoice

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Corey McNair

Sr Consultant, Forrester

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Sucharita Kodali

VP, Principal Analyst, Forrester

As Chief Marketing Officer of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects of marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and being purpose-driven. Before joining Bazaarvoice, Zarina was Chief Communications & Marketing Officer of Rackspace Technology and held sales and marketing executive positions at IBM tenure at public and PE/VC portfolio firms including IBM, SAP, Syniti, and Rackspace Technology. A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in global and regional markets, including North America, Latin America, Europe, and Asia Pacific & Japan.

Corey McNair is a senior consultant for the Total Economic Impact™ practice at Forrester. In this role, he works with technology clients to demonstrate and justify the return on investment and business value of technology based on the costs, benefits, flexibility, and risk associated with specific investments. Corey has worked with clients and technologies involving API management, e-commerce, martech, and security.

Sucharita serves digital business strategy professionals. She is an expert on e-commerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as e-commerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with NRF.

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