Forrester shares the Total Economic Impact expected from Bazaarvoice

In this webinar with guest speakers from Forrester, we’ll discuss activities that will achieve the highest economic impact for brands.






This webinar has been rescheduled. Please register here and we'll notify you as soon as the new date/time is announced.

What does it take in retail today to stand out on the shelf - both in-store and the digital shelf?

To help you evaluate your economic impact opportunities we asked Forrester to speak in this webinar about what the biggest growth opportunities are that will drive footfall to your retail presence as well as help you stand out on the digital shelf.

In this webinar, guest speaker Brendan Witcher, VP, and Principal Analyst at Forrester, will share what the biggest growth opportunities are that will drive growth on the digital and physical shelf. And guest speaker Corey McNair, Senior Consultant for the Total Economic Impact™ practice, Forrester, will share his independent findings on the potential ROI that enterprises may realize by working with Bazaarvoice.

In this webinar you’ll learn:

  • What are the best strategies for brands to grow their digital and in-store presence
  • What investments will have the greatest economic impact
  • The results of Forrester’s Total Economic Impact™ (TEI) study of Bazaarvoice

The purpose of this webinar is to provide you with a framework to evaluate the potential financial impact of Bazaarvoice on your organization. If you're interested in learning more about how we can help your business succeed, be sure to tune in!

RSVP early! You won’t want to miss this webinar. 

Hosted by

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Zarina Stanford

CMO, Bazaarvoice

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Corey McNair

Sr Consultant, Forrester

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Brendan Witcher

VP, Principal Analyst, Forrester

As Chief Marketing Officer of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects of marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and being purpose-driven. Before joining Bazaarvoice, Zarina was Chief Communications & Marketing Officer of Rackspace Technology and held sales and marketing executive positions at IBM tenure at public and PE/VC portfolio firms including IBM, SAP, Syniti, and Rackspace Technology. A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in global and regional markets, including North America, Latin America, Europe, and Asia Pacific & Japan.

Corey McNair is a senior consultant for the Total Economic Impact™ practice at Forrester. In this role, he works with technology clients to demonstrate and justify the return on investment and business value of technology based on the costs, benefits, flexibility, and risk associated with specific investments. Corey has worked with clients and technologies involving API management, e-commerce, martech, and security.

Brendan serves digital business strategy professionals and is an expert on consumer behavior and technology trends in the commerce engagement space. He is an authority on market developments and vendors that help deliver today's leading strategies and tactics in digital excellence. Brendan has written over 150 industry-leading research reports and is a trusted adviser to over half of the US Fortune 100 companies — including 8 of the top 10 — that sit at the forefront of dealing with digital disruption. Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, Marketplace, NPR, PBS, The Economist, Time, and The Wall Street Journal.

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