Retailers need to focus on activities that will achieve the highest economic impact.">
Retailers need to focus on activities that will achieve the highest economic impact.
In this webinar, we will be joined by two guest speakers from Forrester who will talk about economic impact for Retailers. Kelsey Chickering, Principal Analyst at Forrester, will share what the biggest growth opportunities are that will drive footfall to your physical stores and help you stand out on the digital shelf. And guest speaker Corey McNair, Senior Consultant for the Total Economic Impact™ practice at Forrester, will share the results of the recent Total Economic Impact™ of Bazaarvoice study.
In this webinar you’ll learn:
Pro tip: Bring all of your questions about industry trends and Bazaarvoice solutions for the live Q&A with Zarina and guest speakers from Forrester at the end.
RSVP early! We'll send you a copy of the TEI study following the webinar.
Are you a brand? Register for our TEI for Brands webinar.
As Chief Marketing Officer of Bazaarvoice, Zarina leads with a customer-centric, insights-driven, and outcome-based approach to all aspects of marketing. A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and being purpose-driven. Before joining Bazaarvoice, Zarina was Chief Communications & Marketing Officer of Rackspace Technology and held sales and marketing executive positions at IBM tenure at public and PE/VC portfolio firms including IBM, SAP, Syniti, and Rackspace Technology. A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in global and regional markets, including North America, Latin America, Europe, and Asia Pacific & Japan.
Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives.
Corey McNair is a senior consultant for the Total Economic Impact™ practice at Forrester. In this role, he works with technology clients to demonstrate and justify the return on investment and business value of technology based on the costs, benefits, flexibility, and risk associated with specific investments. Corey has worked with clients and technologies involving API management, e-commerce, martech, and security.
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