Build smarter shopper experiences across the customer journey

Get started

Easily integrate your Shopify Storefront with Bazaarvoice’s UGC platform. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

How can Bazaarvoice help scale UGC strategies?


Amplify the voice of your customer with Ratings & Reviews

User-generated content (UGC) is your most important asset. Why? Because customers who interact with UGC are 2x as likely to convert. Collect authentic ratings, reviews, and product photos with our Ratings & Reviews tools. Your product pages and your bottom line will thank you.


Respond to customer questions on your site and at retail

You wouldn’t ignore a customer in your store. Why ignore them online? We equip you with the tools you need to respond to customers. Because brands who respond see a whopping 98% average conversion lift. Answer queries with knowledgeable responses in minutes on your own site and retail channels. Empower your customers to respond to each other. Build knowledge, confidence, loyalty, and reduce overheads all in one fell swoop.


Create beautiful product pages with visual content

Turn your biggest advocates into your best marketers. Source authentic content from users and influencers alike. Display it on your site with easy-to-build, customizable carousels and gallery pages that feature product tags, enabling your customers to discover new products. Celebrate the customers that love your products. Build brand affinity. And multiply your revenue.


Distribute your content to the Bazaarvoice Network

Drive channel sales by putting your best user-generated content (UGC) in front of your customers wherever they are. Syndicate content across our network of more than 1,750 global retailers. With 20x more shopper traffic than other networks, your content goes miles further. And with insights across our network, you can make your content work harder for you. More retailers. More content. More insights. More revenue.

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions on Target.com.

For every Target guest who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Target.com. Given Target's requirement for all brands to engage with Q&A on Target.com, all brands have free access to Bazaarvoice Connections Basic. Join Target in the mission to deliver exceptional experiences by connecting with Target guests in the moments that matter.

Q&A image

Clients that work with us

seaweed logo
burt's bees logo
oliso logo
jbl logo
canon logo
pepsi logo

Resources to guide you


Use UGC to create better shopping experiences.

Use our ROI calculator to estimate the increased revenue, conversion rate, SEO impact, and in-store sales you can expect with our full-funnel content suite.


The state of social commerce

In this webinar we explore how leading brands are leveraging social media, changing consumer behaviors, and defining the future of social commerce.

Read now

Le Col sees 5X conversion

The premium cycling gear company uses consumer reviews and images to create authentic connections with customers.

Read now

Optimize your UGC strategy on Shopify with Bazaarvoice