Connect with Academy shoppers.

Looking to do more with Academy? Let's get started.

Select all the products that you'd like to learn more about.

A quick intro to our program

Academy All Stars is a sampling program that puts your products in the hands of loyal Academy shoppers, in exchange for honest reviews on Academy.com. All Stars is best used periodically across the year for strategic items, whether they be seasonal, exclusive, new, or products with old, outdated reviews.

What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Partner with Academy to collect and share consumer-generated content about your products on Academy.com. Give Academy shoppers the confidence to choose your products over those of your competitors.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

What review collection strategies are available?

Drive retail sales with consumer reviews.

Ratings and reviews are now a critical element of the path to purchase. Academy shoppers expect to find consumer feedback on every product - and one in three will not even consider a product that does not have reviews. Ratings and reviews don’t just influence online sales - nearly half of consumers read ratings and reviews before purchasing in-store.

Source: Bazaarvoice Research Online, Buy Offline Study

Engage directly with shoppers on Academy.com.

For every shopper who has a question or a complaint about your product, hundreds - even thousands - are listening. Sign up to start answering questions for free at Academy.com. When you’re ready to establish a deeper connection with your shoppers by responding to reviews, it’s easy to upgrade.

Source: Bazaarvoice Social Analytics report

Sample products to get consumer opinions.

Source: All Stars sampling program data

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 7M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

ReviewSource: Distribute reviews from Influenster to Target.com
VoxBox: Drive mass trial and awareness, reviews, and social buzz
CashBack: Reward members for online or in-store purchases

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

It's proven. More reviews lead to more purchases.

Clients that work with us

Resources to guide you

E-book

Title here

Lorem ipsum dolor sit amet consectetur adipiscing elit labore et dolore magna aliqua.

Download

E-book

Title here

Lorem ipsum dolor sit amet consectetur adipiscing elit labore et dolore magna aliqua.

Download

E-book

Title here

Lorem ipsum dolor sit amet consectetur adipiscing elit labore et dolore magna aliqua.

Download

Optimize your ratings and reviews strategy on Academy.com

YOU CAN GET STARTED RIGHT NOW

We’ll be in touch soon

Thanks for completing our form. Our team will be in touch shortly to evaluate your needs and discuss the best UGC options for your business.

Answer questions on Academy.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Answer questions on Academy.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through All Stars?

Yes No, tell me more

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through All Stars?

Yes No, tell me more

A quick intro to our program

What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Connect with Academy shoppers.

Looking to do more with Academy? Let's get started.

Thanks! Here are your next steps.

A quick intro to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

What review collection strategies are available?

Drive retail sales with consumer reviews.

Engage directly with shoppers on Academy.com.

Sample products to get consumer opinions.

Tap into the Influenster community

Curate visual UGC and display on Target.com

It's proven. More reviews lead to more purchases.

Clients that work with us

Resources to guide you

Title here

Title here

Title here

Optimize your ratings and reviews strategy on Academy.com

Answer questions on Academy.com

Answer questions on Academy.com

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

Have you sampled your products before through All Stars?

Buy product sampling units now

Have you sampled your products before through All Stars?

A quick intro to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

Great, we just need your email address to get started.

Connect with Academy shoppers.

Looking to do more with Academy? Let's get started.

Thanks! Here are your next steps.

A quick intro to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

What review collection strategies are available?

Drive retail sales with consumer reviews.

Engage directly with shoppers on Academy.com.

Sample products to get consumer opinions.

Tap into the Influenster community

Curate visual UGC and display on Target.com

It's proven. More reviews lead to more purchases.

Clients that work with us

Resources to guide you

Title here

Title here

Title here

Optimize your ratings and reviews strategy on Academy.com

Request more information

Thank You

Sign up today.

Answer questions on Academy.com

Answer questions on Academy.com

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

Have you sampled your products before through All Stars?

Buy product sampling units now

Have you sampled your products before through All Stars?

A quick intro to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

Great, we just need your email address to get started.