Turn authentic content into sales at Walmart Canada

Partner with Bazaarvoice to collect authentic content and put it to work at Walmart Canada. Give Walmart shoppers the information they need to purchase your products with confidence.

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Walmart Canada and Bazaarvoice have partnered to help brands build user-generated content programs that convert. As the world’s largest UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers, and sets the industry standard for content authenticity.

What content collection strategies are available?

Seed Reviews with Spark Reviewer

Spark Reviewer is a sampling program that puts your products in the hands of Walmart's most loyal guests, in exchange for honest reviews on Walmart.com. Spark Reviewer is best used periodically across the year for strategic items, whether they be seasonal, exclusive, new, or products with old, outdated reviews.

Collect + Share UGC with Walmart CA

The key to a successful ratings and reviews strategy is one that enables brands to routinely collect high quality review content for key products. With Collect-Distribute, brands are equipped with the tools necessary to collect reviews from their own customers and share that content to destinations where you sell, including Walmart.

Currently collecting content with another provider?

With our open network, Bazaarvoice integrates with other UGC providers so that you can leverage your existing reviews without having to switch platforms or start over.

Tap into the Influenster community

The Influenster community is made up of 8M+ global members all of whom are highly engaged shoppers. Leverage our 700K Canadian members to drive review coverage on new products, seasonal or promotional items, evergreen products in need of fresh content, products with low ratings, and so much more!

Digital Product Sampling

Bazaarvoice Deals is a flexible no-ship solution that makes it easy for customers to generate UGC for any product type, even those that are hard to ship. Customers can drive shoppers in-store or online to a retailer, or direct-to-consumer (DTC) store to purchase the product. Since Deals reduces the need to ship products specific to sampling, campaign timelines are shortened, helping customers generate content faster!

Answer questions and respond to reviews

For every Walmart Canada customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.ca. Given Walmart Canada's expectation for all brands to engage with Q&A on Walmart.ca, all brands have free access to Bazaarvoice Connections Basic.