Optimize your ratings and reviews strategy to drive Walmart Canada sales.

Partner with Bazaarvoice to collect and share user-generated content about your products on Walmart.ca. Give Walmart Canada shoppers the confidence to choose your products over your competitors.

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Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.ca. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

What review collection strategies are available?

Seed Reviews with Spark Reviewer

Spark Reviewer is a sampling program that puts your products in the hands of Walmart's most loyal guests, in exchange for honest reviews on Walmart.com. Spark Reviewer is best used periodically across the year for strategic items, whether they be seasonal, exclusive, new, or products with old, outdated reviews.

Collect and distribute UGC to Walmart.ca

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including Walmart.ca.

Distribute existing UGC to Walmart.ca

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 6M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

  • ReviewSource: Distribute reviews from Influenster to Walmart.ca
  • VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
  • CashBack Sampling: Reward members for online or in-store purchases

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions and respond to reviews

For every Walmart Canada customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.ca. Given Walmart Canada's expectation for all brands to engage with Q&A on Walmart.ca, all brands have free access to Bazaarvoice Connections Basic. 

Clients that work with us

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Resources to guide you


Unlock the power of UGC to stand out on Walmart.ca

A solutions guide to help you optimize Walmart Canada product page performance with user generated content, effectively respond to customer reviews, and leverage UGC insights.


Shopper Experience Index 2020

We identified five trends that are driving the world of shopping forward — some of which are now accelerating faster than ever before

Virtual Event

The Bazaarvoice World Summit

Whether you are new to user-generated content or a pro, the Bazaarvoice World Summit will have something for you. Join us as we dive into ways for you to drive revenue, scale your brand, build a loyal customer base, gather actionable insights, and more.

Register for Free!

Optimize your ratings and reviews strategy on Walmart.ca