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Optimize your user-generated content strategy to drive sales at Walmart Canada.

Partner with Bazaarvoice to collect and share user-generated content about your products on Walmart.ca. Give Walmart Canada shoppers the confidence to choose your products over your competitors.

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Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.ca. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

What content collection strategies are available?


Seed Reviews with Spark Reviewer

Spark Reviewer is a sampling program that puts your products in the hands of Walmart's most loyal guests, in exchange for honest reviews on Walmart.com. Spark Reviewer is best used periodically across the year for strategic items, whether they be seasonal, exclusive, new, or products with old, outdated reviews.

Collect and distribute UGC to Walmart.ca

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including Walmart.ca.

Tap into the Influenster community

The Influenster community is made up of 8M+ global members all of whom are highly engaged shoppers. Leverage our 700K Canadian members to drive review coverage on new products, seasonal or promotional items, evergreen products in need of fresh content, products with low ratings, and so much more!

Distribute existing UGC to Walmart.ca

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.



Digital Product Sampling

Bazaarvoice Deals is a flexible no-ship solution that makes it easy for customers to generate UGC for any product type, even those that are hard to ship. Customers can drive shoppers in-store or online to a retailer, or direct-to-consumer (DTC) store to purchase the product. Since Deals reduces the need to ship products specific to sampling, campaign timelines are shortened, helping customers generate content faster!

Answer questions and respond to reviews

For every Walmart Canada customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.ca. Given Walmart Canada's expectation for all brands to engage with Q&A on Walmart.ca, all brands have free access to Bazaarvoice Connections Basic. 

Clients that work with us

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Resources to guide you

Webinar

Foundations for omnichannel success on Walmart.com

Retail innovators and omnichannel experts cover the latest trends and strategies brands can use to lay the foundation for omnichannel success.

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Webinar

Commerce trends and predictions: the winning formula for 2023

CMO Zarina Stanford unveils the trends and predictions to help you win the hearts and minds of consumers.

Watch Now
Report

Shopper Experience Index: Volume 16

Commerce is all about brands and shoppers finding each other. Learn where you should lean in next, and discover your #bazaarvoice.

Get the Report

Optimize your ratings and reviews strategy on Walmart.ca