Connect with Canadian Tire shoppers.

Partner with Canadian Tire to collect and share consumer-generated content about your products on Canadian Tire sites. Give Canadian Tire shoppers the confidence to choose your products over those of your competitors.

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Target and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Target.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

What review collection strategies are available?

Display inspiring social UGC on Canadian Tire

Collect and distribute high quality visual content from social channels to retail sites within the Bazaarvoice Network, including Canadian Tire. With the Bazaarvoice Visual Syndication Network, extend the reach of your most influential photo and video social content and inspire shoppers with content that converts. Authentic social content is a proven sales driver when brought to retail — with an average 140% increase in conversion.

Collect UGC and distribute to CanadianTire.ca

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including CanadianTire.ca.

Engage directly with shoppers on Canadian Tire sites.

For every shopper who has a question or a complaint about your product, hundreds - even thousands - are listening. Sign up to start answering questions for free at Canadian Tire sites. When you’re ready to establish a deeper connection with your shoppers by responding to reviews, it’s easy to upgrade.

Source: Bazaarvoice Social Analytics report

Sample products to get consumer opinions.

Launch new products successfully and boost high-margin products with authentic quality content from people like your target buyer with this sampling program.

Source: this sampling program sampling program data

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions on Target.com.

For every Target guest who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Target.com. Given Target's requirement for all brands to engage with Q&A on Target.com, all brands have free access to Bazaarvoice Connections Basic. Join Target in the mission to deliver exceptional experiences by connecting with Target guests in the moments that matter.