Optimize your user-generated content strategy to drive JCPenney sales.

Partner with Bazaarvoice to collect more product ratings, written reviews, and social content for your products sold on jcpenney.com. Give JCPenney shoppers the confidence to choose your products over your competitors by ensuring every product description page has a perfect mix of written and visual UGC.

Get started

Looking to do more with JCPenney? Let's get started.

Select all the products that you'd like to learn more about.

Here is a quick intro video to our program

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What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

JCPenney and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on jcpenney.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

What review collection strategies are available?

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Drive retail sales with consumer reviews.

Ratings and reviews are now a critical element of the path to purchase. JCPenney shoppers expect to find consumer feedback on every product - and one in three will not even consider a product that does not have reviews. Ratings and reviews don’t just influence online sales - nearly half of consumers read ratings and reviews before purchasing in-store.

Engage directly with shoppers on jcpenney.com.

For every shopper who has a question or a complaint about your product, hundreds - even thousands - are listening. Sign up to start answering questions for free at jcpenney.com. When you’re ready to establish a deeper connection with your shoppers by responding to reviews, it’s easy to upgrade.

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Display inspiring social UGC where consumers shop.

Collect and distribute high-quality visual content from social channels to retail sites within the Bazaarvoice Network, including jcpenney.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with jcpenney.com, and sell more with a visual shopping experience.

Sample products to get consumer opinions.

Launch new products successfully and boost high-margin products with authentic quality content from people like your target buyer with TryIt.

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

It's proven. More reviews lead to more purchases.

Clients that work with us

Resources to guide you

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E-book

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Optimize your ratings and reviews strategy on jcpenney.com

YOU CAN GET STARTED RIGHT NOW

We’ll be in touch soon

Thanks for completing our form. Our team will be in touch shortly to evaluate your needs and discuss the best UGC options for your business.

Answer questions on jcpenney.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Answer questions on jcpenney.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through this retailer's sampling program?

Yes No, tell me more

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through this retailer's sampling program?

Yes No, tell me more

Here is a quick intro video to our program

What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Optimize your user-generated content strategy to drive JCPenney sales.

Looking to do more with JCPenney? Let's get started.

Thanks! Here are your next steps.

Here is a quick intro video to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

What review collection strategies are available?

Drive retail sales with consumer reviews.

Engage directly with shoppers on jcpenney.com.

Display inspiring social UGC where consumers shop.

Sample products to get consumer opinions.

Curate visual UGC and display on Target.com

It's proven. More reviews lead to more purchases.

Clients that work with us

Resources to guide you

Title here

Title here

Title here

Optimize your ratings and reviews strategy on jcpenney.com

Answer questions on jcpenney.com

Answer questions on jcpenney.com

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

Have you sampled your products before through this retailer's sampling program?

Buy product sampling units now

Have you sampled your products before through this retailer's sampling program?

Here is a quick intro video to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

Great, we just need your email address to get started.

Optimize your user-generated content strategy to drive JCPenney sales.

Looking to do more with JCPenney? Let's get started.

Thanks! Here are your next steps.

Here is a quick intro video to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

What review collection strategies are available?

Drive retail sales with consumer reviews.

Engage directly with shoppers on jcpenney.com.

Display inspiring social UGC where consumers shop.

Sample products to get consumer opinions.

Curate visual UGC and display on Target.com

It's proven. More reviews lead to more purchases.

Clients that work with us

Resources to guide you

Title here

Title here

Title here

Optimize your ratings and reviews strategy on jcpenney.com

Request more information

Thank You

Sign up today.

Answer questions on jcpenney.com

Answer questions on jcpenney.com

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

Have you sampled your products before through this retailer's sampling program?

Buy product sampling units now

Have you sampled your products before through this retailer's sampling program?

Here is a quick intro video to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

Great, we just need your email address to get started.