Optimize your ratings and reviews strategy on Kroger sites

Kroger and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on all Kroger family of stores sites. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

What review collection strategies are available?

Collect and distribute review content to Kroger sites

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites, including Kroger sites.

Distribute existing review content to Kroger sites

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 6M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

ReviewSource: Distribute reviews from Influenster to Kroger sites
VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
CashBack: Collect more reviews by rewarding members for online or in-store purchases

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 6M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

ReviewSource: Distribute reviews from Influenster to Kroger.com
VoxBox: Drive mass trial and awareness, reviews, and social buzz
CashBack: Reward members for online or in-store purchases

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions on Kroger.com

For every Kroger shopper who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Target.com. Given Target's requirement for all brands to engage with Q&A on Target.com, all brands have free access to Bazaarvoice Connections Basic. Join Kroger in the mission to deliver exceptional experiences by connecting with Kroger shoppers in the moments that matter.