Optimize your ratings and reviews strategy to drive Macy's sales.

Partner with Bazaarvoice to collect and share user-generated content about your products on Macys.com. Give Macy's shoppers the confidence to choose your products over your competitors.

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Macy's and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Macys.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

What review collection strategies are available?

Seed reviews with Review Squad

Review Squad is a sampling program that puts your high-priority products in the hands of  loyal Macy's shoppers in exchange for honest reviews on Macys.com. Review Squad is best used periodically across the year for strategic items, whether they be seasonal, exclusive, new, or products with old, outdated reviews.

Collect and distribute reviews to Macys.com

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for their products. With Collect + Distribute, brands are equipped with the tools necessary to boost review collection from customers post-purchase and automate the distribution of collected reviews across retailer websites within the Bazaarvoice Network, including Macys.com.

Distribute existing reviews to Macys.com

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 6M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

ReviewSource: Distribute organic reviews from Influenster to Macys.com
VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
CashBack Sampling: Reward members for online or in-store purchases

Display visual and social content on Macys.com

Seamlessly source and display high-performing visual content collected from social channels directly within the image carousel on your Macy's product pages. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Macys.com, and sell more with a visual shopping experience.

Answer questions on Macys.com

For every Macy's shopper who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Macys.com. Given the expectation for all brands to engage with Q&A on Macys.com, all brands have free access to Bazaarvoice Connections Basic.

Clients that work with us

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Resources to guide you


Unlock the power of UGC to stand out on Macys.com

A solutions guide to help you optimize Macy's product page performance with user generated content, effectively respond to customer reviews, and leverage UGC insights.

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The Bazaarvoice World Summit

Whether you are new to user-generated content or a pro, the Bazaarvoice World Summit will have something for you. Learn ways to drive revenue, scale your brand, build a loyal customer base, gather actionable insights, and more.

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Optimize your ratings and reviews strategy on Macys.com