Optimize your ratings and reviews strategy to drive Petco sales.

Partner with Bazaarvoice to collect and share user-generated content about your products on Petco.com. Give Petco shoppers the confidence to choose your products over your competitors.

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Petco and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Petco.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

What review collection strategies are available?

Seed Reviews with Spotted by Petco

Spotted by Petco is a sampling program that puts your products in the hands of loyal Petco shoppers, in exchange for honest reviews on Petco.com. Spotted by Petco is best used periodically across the year for strategic items, whether they be seasonal, exclusive, new, or products with old, outdated reviews.

Display inspiring social UGC on Petco

Collect and distribute high quality visual content from social channels to retail sites within the Bazaarvoice Network, including Petco. With the Bazaarvoice Visual Syndication Network, extend the reach of your most influential photo and video social content and inspire shoppers with content that converts. Authentic social content is a proven sales driver when brought to retail – with an average 140% increase in conversion.

Collect and distribute UGC to Petco.com

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including Petco.com.

Distribute existing UGC to Petco.com

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 6M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

ReviewSource: Distribute reviews from Influenster to Petco.com
VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
CashBack Sampling: Reward members for online or in-store purchases

Answer questions on Petco.com

For every Petco customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Petco.com. Given the expectation for all brands to engage with Q&A on Petco.com, all brands have free access to Bazaarvoice Connections Basic. 

Clients that work with us

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Resources to guide you


Unlock the power of UGC to stand out on Petco.com

A UGC solutions guide to help you optimize Petco product page performance.

Success Story

48% revenue increase on sampled products for Petco

See how Petco’s Spotted sampling program increased private-label product revenue, awareness, conversions, and SEO traffic.

Read Now

How to respond to negative reviews & online feedback

The insight and advice you need to handle critical customer comments.


Optimize your ratings and reviews strategy on Petco.com