Drive retail sales with consumer reviews.
Ratings and reviews are now a critical element of the path to purchase. PetSmart shoppers expect to find consumer feedback on every product - and one in three will not even consider a product that does not have reviews. Ratings and reviews don’t just influence online sales - nearly half of consumers read ratings and reviews before purchasing in-store.
Source: Bazaarvoice Research Online, Buy Offline Study
Engage directly with shoppers on petsmart.com.
For every shopper who has a question or a complaint about your product, hundreds - even thousands - are listening. Sign up to start answering questions for free at petsmart.com. When you’re ready to establish a deeper connection with your shoppers by responding to reviews, it’s easy to upgrade.
Source: Bazaarvoice Social Analytics report
Display inspiring social UGC where consumers shop.
Collect and distribute high-quality visual content from social channels to retail sites within the Bazaarvoice Network, including petsmart.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with petsmart.com, and sell more with a visual shopping experience.
Source: Visual Content Benchmark (Bazaarvoice + Maru Matchbox)
Sample products to get consumer opinions.
Launch new products successfully and boost high-margin products with authentic quality content from people like your target buyer with this sampling program.
01
Select your products
Select the products you want to sample for new reviews. Need help deciding which products to select or how many reviews you need? Just let us know.
02
Match with your audience
Next, we will match your product to the right user, making sure the review you receive is relevant and from your target shopper.
03
Ship your products
When your product is selected we will let you know where to ship it. Need help finding a shipping and fulfillment provider? We can help.
04
Collect your reviews
After the community members receive and use your products, they'll write reviews. Once the review is moderated, you'll see it live on your product page.
Now access even more reviews!
Tap into a direct line of more than 38 million organic reviews to display on your site, leverage in marketing campaigns, and distribute across 1,900+ leading retail sites in the Bazaarvoice network.
Source: Bazaarvoice data
