Partner with PetSmart to collect and share consumer-generated content about your products on petsmart.com. Give PetSmart shoppers the confidence to choose your products over those of your competitors.
Ratings and reviews are now a critical element of the path to purchase. PetSmart shoppers expect to find consumer feedback on every product - and one in three will not even consider a product that does not have reviews. Ratings and reviews don’t just influence online sales - nearly half of consumers read ratings and reviews before purchasing in-store.
Source: Bazaarvoice Research Online, Buy Offline Study
For every shopper who has a question or a complaint about your product, hundreds - even thousands - are listening. Sign up to start answering questions for free at petsmart.com. When you’re ready to establish a deeper connection with your shoppers by responding to reviews, it’s easy to upgrade.
Source: Bazaarvoice Social Analytics report
Launch new products successfully and boost high-margin products with authentic quality content from people like your target buyer with this sampling program.
Select the products you want to sample for new reviews. Need help deciding which products to select or how many reviews you need? Just let us know.
Next, we will match your product to the right user, making sure the review you receive is relevant and from your target shopper.
When your product is selected we will let you know where to ship it. Need help finding a shipping and fulfillment provider? We can help.
After the community members receive and use your products, they'll write reviews. Once the review is moderated, you'll see it live on your product page.
Source: Bazaarvoice data
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