+

Optimize your ratings and reviews strategy to drive Walmart sales.

Partner with Bazaarvoice to collect and share user-generated content about your products on Walmart.com. Give Walmart shoppers the confidence to choose your products over your competitors.

Looking to do more with Walmart? Let's get started.

Select all the products that you'd like to learn more about.

Here is a quick intro video to our program

Influenster allows you to send samples to our global community made up of 8M+ members in exchange for honest and authentic reviews. This program can be used on new products, seasonal or promotional items, evergreen products in need of fresh content, products that have low ratings, and so much more!

What is the Influenster program?

Influenster enables brands to offer product samples to our community of 8M+ influenster members in exchange for authentic product reviews
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the Influenster community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

What review collection strategies are available?

Increase review coverage with Influenster

Send samples to our global Influenster community made up of 8M+ members in exchange for honest and authentic reviews. This program can be used on new products, seasonal or promotional items, evergreen products in need of fresh content, products that have low ratings, and so much more!

Collect and distribute UGC to Walmart.com

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including Walmart.com.

Distribute existing UGC to Walmart.com

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Clients that work with us

Resources to guide you

Blog

Why UGC is foundation for selling on Walmart.com

Insights from a recent joint masterclass, from retail innovators and omnichannel experts, on how brands are successfully selling on Walmart.com.

Read Now

Report

Shopper Experience Index: Volume 17

Commerce is all about brands and shoppers finding each other. Learn where you should lean in next, and discover your #bazaarvoice.

Webinar

Foundations for omnichannel success on Walmart.com

Discover the latest trends and strategies brands can use to lay the foundation for omnichannel success in 2023.

Watch Now

Optimize your ratings and reviews strategy on Walmart.com

YOU CAN GET STARTED RIGHT NOW

We’ll be in touch soon

Thanks for completing our form. Our team will be in touch shortly to evaluate your needs and discuss the best UGC options for your business.

Answer questions on Walmart.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Sign up for Connections Basic

Answer questions on Walmart.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Sign up for Connections Basic

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through Influenster?

Yes No, tell me more

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through Influenster?

Yes No, tell me more

Here is a quick intro video to our program

Influenster allows you to send samples to our global community made up of 8M+ members in exchange for honest and authentic reviews. This program can be used on new products, seasonal or promotional items, evergreen products in need of fresh content, products that have low ratings, and so much more!

What is the Influenster program?

Influenster enables brands to offer product samples to our community of 8M+ influenster members in exchange for authentic product reviews
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the Influenster community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Great, we just need your email address to get started.