Optimize your ratings and reviews strategy to drive Walmart sales.

Partner with Bazaarvoice to collect and share user-generated content about your products on Walmart.com. Give Walmart shoppers the confidence to choose your products over your competitors.

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Here is a quick intro video to our program

Spark Reviewer is a sampling program that puts your high-priority products in the hands of Walmart's most loyal shoppers, in exchange for honest reviews on Walmart.com. Spark Reviewer is best used periodically over the year for strategic items, whether they are seasonal, exclusive, new, or products with old, outdated reviews.

What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

What review collection strategies are available?

Seed reviews with Spark Reviewer

Collect and distribute UGC to Walmart.com

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including Walmart.com.

Distribute existing UGC to Walmart.com

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 7M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

ReviewSource: Distribute organic reviews from Influenster to Walmart.com
VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
CashBack Sampling: Reward members for online or in-store purchases

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions on Walmart.com.

For every Walmart customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.com. Given Walmart's expectation for all brands to engage with Q&A on Walmart.com, all brands have free access to Bazaarvoice Connections Basic.

Clients that work with us

Resources to guide you

E-book

Unlock the power of UGC to stand out on Walmart.com

A solutions guide to help you optimize Walmart product page performance with user generated content, effectively respond to customer reviews, and leverage UGC insights.

Download

Report

Shopper Experience Index: Volume 16

Commerce is all about brands and shoppers finding each other. Learn where you should lean in next, and discover your #bazaarvoice.

Get the Report

Webinar

Foundations for omnichannel success on Walmart.com

Discover the latest trends and strategies brands can use to lay the foundation for omnichannel success in 2023.

Watch Now

Optimize your ratings and reviews strategy on Walmart.com

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We’ll be in touch soon

Thanks for completing our form. Our team will be in touch shortly to evaluate your needs and discuss the best UGC options for your business.

Answer questions on Walmart.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Answer questions on Walmart.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Collect & distribute UGC

Get more with Influenster

Respond to reviews

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through Spark Reviewer?

Yes No, tell me more

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through Spark Reviewer?

Yes No, tell me more

Here is a quick intro video to our program

What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Optimize your ratings and reviews strategy to drive Walmart sales.

Looking to do more with Walmart? Let's get started.

Thanks! Here are your next steps.

Here is a quick intro video to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?