Optimize your ratings and reviews strategy to drive Walmart sales.

Partner with Bazaarvoice to collect and share user-generated content about your products on Walmart.com. Give Walmart shoppers the confidence to choose your products over your competitors.

Get started

Looking to do more with Walmart? Let's get started.

Select all the products that you'd like to learn more about.

Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

What review collection strategies are available?

Seed reviews with Spark Reviewer

Spark Reviewer is a sampling program that puts your high-priority products in the hands of Walmart's most loyal shoppers, in exchange for honest reviews on Walmart.com. Spark Reviewer is best used periodically over the year for strategic items, whether they are seasonal, exclusive, new, or products with old, outdated reviews.

Collect and distribute UGC to Walmart.com

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including Walmart.com.

Distribute existing UGC to Walmart.com

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 7M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

  • ReviewSource: Distribute organic reviews from Influenster to Walmart.com
  • VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
  • CashBack Sampling: Reward members for online or in-store purchases

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions on Walmart.com.

For every Walmart customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.com. Given Walmart's expectation for all brands to engage with Q&A on Walmart.com, all brands have free access to Bazaarvoice Connections Basic. 

Clients that work with us

seaweed logo
burt's bees logo
oliso logo
jbl logo
canon logo
pepsi logo

Resources to guide you


Unlock the power of UGC to stand out on Walmart.com

A solutions guide to help you optimize Walmart product page performance with user generated content, effectively respond to customer reviews, and leverage UGC insights.


Shopper Experience Index: Volume 16

Commerce is all about brands and shoppers finding each other. Learn where you should lean in next, and discover your #bazaarvoice.

Get the Report

Foundations for omnichannel success on Walmart.com

Discover the latest trends and strategies brands can use to lay the foundation for omnichannel success in 2023.

Watch Now

Optimize your ratings and reviews strategy on Walmart.com