Optimize your ratings and reviews strategy to drive Walmart sales.

Partner with Bazaarvoice to collect and share user-generated content about your products on Walmart.com. Give Walmart shoppers the confidence to choose your products over your competitors.

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Walmart and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Walmart.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

We are offering 15% discount on Bazaarvoice sampling unit cost from February 1, 2024 through April 30, 2024. Discount only applies to sampling units (not fulfillment) and the units must be purchased within the timeframe listed. Just to note, any contracts that are not signed or completed by 4/30/24 will not receive the 15% discount on their order.

What review collection strategies are available?

Increase review coverage with Influenster

Send samples to our global Influenster community made up of 8M+ members in exchange for honest and authentic reviews. This program can be used on new products, seasonal or promotional items, evergreen products in need of fresh content, products that have low ratings, and so much more!

Collect and distribute UGC to Walmart.com

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for key products. With Collect + Distribute, brands are equipped with the tools necessary to collect review content from their customers post-purchase and share reviews to retailer websites including Walmart.com.

Distribute existing UGC to Walmart.com

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 7M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

  • ReviewSource: Distribute organic reviews from Influenster to Walmart.com
  • VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
  • CashBack Sampling: Reward members for online or in-store purchases

Curate visual UGC and display on Target.com

Curalate Connect enables your brand to source and distribute relevant lifestyle images of your products to retail websites such as Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

Answer questions on Walmart.com.

For every Walmart customer who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Walmart.com. Given Walmart's expectation for all brands to engage with Q&A on Walmart.com, all brands have free access to Bazaarvoice Connections Basic. 

Clients that work with us

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Resources to guide you


Why UGC is foundation for selling on Walmart.com

Insights from a recent joint masterclass, from retail innovators and omnichannel experts, on how brands are successfully selling on Walmart.com.

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Shopper Experience Index: Volume 17

Commerce is all about brands and shoppers finding each other. Learn where you should lean in next, and discover your #bazaarvoice.

Get the Report

Foundations for omnichannel success on Walmart.com

Discover the latest trends and strategies brands can use to lay the foundation for omnichannel success in 2023.

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Optimize your ratings and reviews strategy on Walmart.com