Unlock the Power of Your Ratings & Reviews: Seamless Syndication to Zalando

Your brand is thriving, perhaps with its own e-commerce site and a strong presence on other marketplaces. You've already collected valuable customer ratings and reviews – now, let's make them work harder for you.

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Looking to do more with Retailer? Let's get started.

Select all the products that you'd like to learn more about.

Here is a quick intro video to our program

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What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

User-generated content (UGC) is a proven asset for driving sales, fostering trust, and building brand loyalty. By partnering with Bazaarvoice, you can ensure these authentic customer voices reach a broader audience, including millions of shoppers on Zalando.

A core component of building content on ZalandoPDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Zalando.com.

What review collection strategies are available?

Why Syndicate Your Reviews to Zalando with Bazaarvoice?

Integrating with the Bazaarvoice network means your existing customer reviews can be syndicated directly to your product pages on Zalando. This provides essential social proof to a broad consumer base, influencing purchase decisions.

Key Advantages:

Expanded Reach: Your reviews will be displayed on Zalando, accessing a large audience and influencing purchase decisions.
Reduced Returns: Facilitate more informed purchasing decisions for Zalando customers, which can lead to a decrease in returns for your products.
Operational Efficiency: Centralize review management through Bazaarvoice, streamlining your processes.
Content Authenticity: Bazaarvoice’s robust moderation and fraud prevention systems uphold authenticity, fostering consumer trust with support for 47 languages.

No Reviews Yet on Your Site? A Significant Opportunity on Zalando Awaits

If your brand doesn't currently collect customer reviews on your own website, there's no immediate action required regarding Bazaarvoice syndication to Zalando. However, implementing a review collection strategy is highly advisable. User-generated content is a proven asset for driving sales and fostering brand loyalty.

Consider these benefits:

Evaluate Solutions: Explore integrated Ratings & Reviews functionalities offered by many e-commerce platforms.
Enhance Trust & Visibility: Understand the strategic advantages of a review program, specifically its potential to boost customer trust and product discoverability on Zalando.

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Ready to Syndicate to Zalando? Here's the Procedure:

Initiate Contact with Bazaarvoice: Engage directly with us to discuss our Ratings & Reviews platform and syndication services. We'll guide you through the onboarding process.
Integrate Your Review Content: Collaborate with Bazaarvoice to import your existing review content into our platform.
Ensure Product Catalog Completeness: A critical prerequisite for successful syndication is an accurate and complete product catalog within Bazaarvoice. This includes Product Name, Brand Name, Category, GTINs, Product Description, Product Page URL, and Product Image URL.
Enable Syndication to Zalando: Upon successful integration of your reviews and validation of your product catalog, Bazaarvoice will facilitate syndication to the Zalando network.

Already a Bazaarvoice Client with Reviews? Optimize for Zalando

If you have reviews on your site and are already a Bazaarvoice client, let's optimize your presence on Zalando.

Verify Product Catalog Health: Confirm your product catalog in the Bazaarvoice Portal contains all necessary elements for seamless syndication to Zalando.
Monitor Syndication Performance: Utilize outbound syndication dashboards in your Bazaarvoice Portal for detailed metrics and opportunities to improve retail product coverage on Zalando.
Maintain Review Volume: Continue to generate fresh review content to sustain conversion rates. The recency and quantity of reviews directly correlate with their effectiveness

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Sample products to get consumer opinions

Launch new products successfully and boost high-margin products with authentic quality content from people like your target buyer with TryIt.

It's proven. More reviews lead to more purchases.

Ratings and reviews are now a critical element of the path to purchase. Retailer shoppers expect to find consumer feedback on every product - and one in three will not even consider a product that does not have reviews. Ratings and reviews don’t just influence online sales - nearly half of consumers read ratings and reviews before purchasing in-store.

Clients that work with us

Resources to guide you

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Optimize your ratings and reviews strategy on Zalando.com

YOU CAN GET STARTED RIGHT NOW

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Thanks for completing our form. Our team will be in touch shortly to evaluate your needs and discuss the best UGC options for your business.

Answer questions on Retailer.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Answer questions on Retailer.com

Let’s get you signed up for what we call Connections Basic for free. We can discuss whether you might need Connections Premium later.

Collect & distribute UGC

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Respond to reviews

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through this retailer's sampling program?

Yes No, tell me more

Buy product sampling units now

We can’t wait to get your products into the hands of your newest brand advocates.

To get started, we need to know:

Have you sampled your products before through this retailer's sampling program?

Yes No, tell me more

Here is a quick intro video to our program

What is the Sampling program?

The Sampling program enables brands to offer product samples to a retailer's community of consumer advocates in exchange for authentic product reviews.
How does it work?

Brands are responsible for purchasing sampling units, identifying the products to sample and providing all relevant product information requested by Bazaarvoice. Bazaarvoice will use this information to best match the products to members of the retailer's sampling community. Brands ship products to each sampling community member's address provided by Bazaarvoice or alternatively, brands can purchase fulfillment services with Bazaarvoice and ship directly to their warehouse for distribution. After the sampling community member receives and tests the product, they provide an honest, unbiased product review which is posted onto the retailer's product page.
What is a unit?

A unit represents a single product sample you can offer to the retailer's community. Brands are responsible for the cost of the units, the COGS and shipping costs to send products to members (whether they ship themselves or pay for Bazaarvoice fulfillment services). Please work with your Retailer contact to best understand any review quantity goals for your PDPs.
What types of products should I offer?

New products—Offer samples of a product before it goes to market so the product has content-rich, authentic reviews on the retailer site the day consumers can buy it. Products with low review volume—Ensure adequate review coverage by offering samples of strategic products that have few or no reviews. Products with old reviews—Having current reviews is important. Offer samples of strategic products that haven't been reviewed recently to get new content. Seasonal products—Maximize sales during peak shopping seasons by having content at the beginning of the season.
What if I need help shipping products?

Shipping fulfillment services are available through Bazaarvoice for an additional fee that is scoped based on product quantity, dimensions and weight. Please be sure to communicate your interest in scoping these services with us when a Bazaavoice representative reaches out to you.

Purchase your sampling campaign

Unlock the Power of Your Ratings & Reviews: Seamless Syndication to Zalando

Looking to do more with Retailer? Let's get started.

Thanks! Here are your next steps.

Here is a quick intro video to our program

What is the Sampling program?

How does it work?

What is a unit?

What types of products should I offer?

What if I need help shipping products?

What review collection strategies are available?

Why Syndicate Your Reviews to Zalando with Bazaarvoice?

No Reviews Yet on Your Site? A Significant Opportunity on Zalando Awaits

Ready to Syndicate to Zalando? Here's the Procedure: