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While COVID-19 had a direct impact on many areas of commerce, perhaps the industry that saw the most positive change was food and beverage. Shoppers became creative and open-minded to new brands, adopted a variety of ways to get groceries, and started sharpening their culinary chops at home.
Many food and beverage brands and grocery retailers saw a quick pivot to adapt to the new normal in light of the pandemic. Several months into lockdowns, restrictions, and a still uncertain time have given new clarity about the food and beverage industry and some actionable takeaways on customers’ new shopping behaviors and product preferences.
During this webinar, we'll cover:
- Elizabeth Northrup from Kraft Heinz' perspective on evolving shopping habits & behaviors
- The latest shopping trends in food and beverage
- What shoppers are craving
All attendees will have the chance to win a special giveaway. And trust us – you’ll fall in love with it.
Make sure you register to save your seat!
Hosted by
Elizabeth Northrup has been at Kraft Heinz for three years currently working as a brand associate owning Innovation and Comms. She’s worked on a variety of notable brands including Kraft Dressings, Heinz Vinegar, and Grey Poupon and also had the opportunity to launch two new brands in the salad dressing category. Prior to her time at Kraft Heinz, Elizabeth found her passion for food and started her CPG career at Hormel Foods in category management across a variety of meat and grocery brands.
Sam Muilenburg is Divisional Vice President at Bazaarvoice, overseeing content acquisition for the CPG & Retail categories. Her team helps brands drive user-generated content and reviews for their products, leveraging Bazaarvoice's Influenster community.
Alex Colbert is the Director of Brand Partnerships at Bazaarvoice, overseeing content acquisition for enterprise food & beverage accounts. She works closely with enterprise clients to help drive user-generated content and reviews for their products, leveraging Bazaarvoice's Influenster community.
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