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Your customers will be the biggest champions and critics of your business – and both types of feedback play an important role for your business. Positive feedback lets you know what your business is doing well, and negative feedback offers you opportunities to build a stronger product, customer experience, marketing approach, or all three.
Almost 90% of reviewers who have left a negative review expect a response from the brand. Whether it’s a public reply, an offer for a future discount, or a private, offline discussion, shoppers want to know their feedback is taken seriously and that they’re valued by the brands they’re supporting.
During this webinar, you’ll learn:
Plus, all attendees will get a copy of our e-book “How to respond to negative reviews and online feedback,” which contains even more useful information for building out your response strategy.
Don’t wait – register now!
Ashley Knowles is a Client Success Director with Bazaarvoice, currently overseeing a portfolio of Enterprise Retailers. She’s been a CSD for over four years, having previously managed global, enterprise brands. As her clients’ strategic consultant for their consumer generated content programs, she guides discovery and planning, adoption of key tactics, and performance readouts and value measurement. When she’s not at work, you can find her on Austin’s hike and bike trail, eating tacos, or watching movies.
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Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.Dorothy Schiller Director of Marketing, Zinus
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