Question 1
Answer 1.
Social commerce isn’t just about making your feed shoppable, it’s about delighting shoppers in an engaging and inspirational shopping journey. 76% of consumers active on social media enjoy making unexpected product discoveries.
Understanding how the best brands and retailers are taking full advantage of changes in consumer social purchasing behavior and product discovery is key. We’ll show you leading examples and talk about how our latest acquisition of Curalate can give you a powerful edge over the competition.
We’ll show you:
- How leading platforms, retailers, and brands build their social commerce buyer journeys
- Why social commerce is not just about making your Instagram feed shoppable
- What changed during lockdown due to COVID
- Why now is the time to invest in your brand on social
- The future of social commerce
Brands that succeed in the coming decade will take advantage of this emerging revenue channel and understand what it takes to engage and get closer to customers. At its heart, social commerce is fulfilling the consumer desire for a browsing and discovery experience that retailers have excelled-in at physical stores for decades. Replicating, and even improving, this experience online is key to excel in this new shopping environment.
Join us to get the keys to building a successful social commerce program. Space is limited!
Stats in opening paragraph: (Hootsuite/WeAreSocial Digital 2020 report)
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As Chief Revenue Officer, Joe leads the global Sales, Marketing, and Client Success teams at Bazaarvoice. These teams are responsible for developing and growing client value across a range of industries and regions. Previously, Joe was General Manager of Bazaarvoice EMEA, leading the company’s strategy and growth across Europe. He initially joined Bazaarvoice in 2010 to establish and grow the firm’s CPG offering and went on to lead the Client Success practice globally. Prior to Bazaarvoice, Joe led account management at a Procter & Gamble-owned marketing consultancy. He has consulted on digital marketing strategies with brands ranging from Pampers to Sprint to Newell Rubbermaid.
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