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Join us as we dive deep with E-commerce Lead, Matthew Hiltner and discuss shopping behavior trends that are shaping the future of e-commerce. We will dig into digital shopping developments Target has made over the past year and provide guidance on how brands can quickly adapt their omnichannel strategies heading into 2021.
Fact: Target’s multi-channel guests spend 4x as much as store-only guests, and 10x as much as digital-only guests*
Learn how expectations are shifting among consumers shopping online and in-store and how the modern buyer journey is fueled by user-generated content (UGC).
In this webinar, we’ll walk you through:
- Why 2021 will be the most important year for brands to develop best-in-class UGC strategies to achieve Target omnichannel success
- The rapidly increasing importance of visual content and how Target has integrated social UGC into Target shopping experiences
- How brands can leverage insights derived from UGC to deliver messaging that resonates with Target guests and optimizes conversions
- Tips to cultivate personable, inspiring, and engaging experiences for Target guests through UGC, with best-in-class examples
You won’t want to miss this one, save your seat by registering with the form.
Source: Target Q2 Digital Sales Soare 195%, Digital Commerce 360, August 2020*
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As the E-commerce Lead for Ratings and Reviews on Target.com, Matthew Hiltner oversees Target’s review collection strategy, review seeding with Hey Bullseye and is an innovative leader focused on driving Target guest engagement on Target.com. Matthew offers a truly unique perspective, having been with Target for 8 years across roles in merchandising, marketing, and Target.com.
Christine is the Divisional Vice President of the Bazaarvoice Enterprise Retail team. She and her team have the pleasure of partnering with strategic retailers on best-in-class UGC programs that drive measurable outcomes. Previously, she served on the Global Brand team, affording her the perspective of how the Bazaarvoice network positively impacts all participants. Additional experience includes demand generation and content marketing, she is passionate about her customers realizing value from strategic solutions.
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