Retail Talk with Sam’s Club

How Sam’s Club is prioritizing digital in FY21



Wednesday, February 10th


1pm CST | 2pm EST

Join us as we dive deep with Robelle Mancilla, Director of Site Merchandising & Site Operations for Samsclub.com, and discuss key takeaways from FY20 and the accelerated progression of a digital-first retailing environment over the past year. We will dig into digital shopping developments Sam’s Club has made over the past year and provide guidance on how suppliers can strategically adapt their omnichannel strategies heading into the new fiscal year.

In this webinar, we’ll walk you through:

  • Holiday 2020 takeaways and trends shaping the future shopping behavior of Sam’s Club shoppers
  • Strategies for suppliers to optimize their UGC strategies to achieve multi-channel success in this new fiscal year
  • Recent developments and priorities Sam’s Club has put in place to further lead digital transformation in the retail space
  • Tips to cultivate inspiring and engaging experiences for Sam’s Club shoppers through UGC, with best-in-class examples

You won’t want to miss this one, save your seat by registering with the form.

What is Retail Talk?
This webinar is the first of a new webinar series called, “Retail Talk.” Retail Talk is a Bazaarvoice hosted series where we invite retailers from our vast network to join us for an exclusive interview. Each episode features a key topic in retail such as trends, user-generated content (UGC) strategies, omnichannel marketing, technology, and more. We invite special guests we work with every single day to share their personal insights, providing access to key thought leaders in the space. Come join the conversation!

Hosted by

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Robelle Mancilla

Director of Site Merchandising and Operations for Samsclub.com

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James Miller

Sr. Client Success Director, Enterprise Retail team, Bazaarvoice

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Robelle Mancilla is the Director of Site Merchandising and Operations for Samsclub.com. She is passionate about driving positive customer shopping experiences by optimizing their digital journey with emerging technologies, optimizing processes, and applying strategies that lead to conversion and engagement. She has over 15 years of Ecommerce experience and prior to her current role at Walmart, Inc., she worked at top companies like Adobe and Williams-Sonoma.

As a Sr. Client Success Director on the Enterprise Retail team, James Miller equips Bazaarvoice’s largest retail partners with the tools and strategies to get the most out of their user-generated content programs. Over the past 6 years, he’s gotten a holistic view of Bazaarvoice clients, having spent his time split equally working with brands and retailers.

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