How to accelerate sales with visual and social content

Retail Talk Interview w/ Target



May 12th


11a CST

Join us as we dive deep with Matthew Hiltner, E-commerce Lead for Ratings and Reviews on Target.com, and discuss the acceleration of visual and social content on Target.com. We will dig into user-generated content (UGC) priorities heading into strategic planning for the upcoming holiday shopping seasons, and how Target suppliers (as well as Target+ sellers) can strategically adapt their omnichannel strategies.

In this webinar, we’ll walk you through:

  • Holiday 2020 takeaways and trends shaping how Target guests will shop during the upcoming holiday season
  • Strategies to cultivate inspiring and engaging experiences for Target guests through visual UGC, with best-in-class examples
  • Deep dive into how visual content syndication works and how suppliers and sellers can get started

You won’t want to miss this one, save your seat by registering with the form.

*Important note*
This will be a live webinar only and will not be available for on-demand download post-webinar. If you are interested in attending or receiving a recorded version post webinar, please make sure to register prior to the event.

What is Retail Talk?
This webinar is part of a new webinar series called, “Retail Talk.” Retail Talk is a Bazaarvoice hosted series where we invite retailers from our vast network to join us for an exclusive interview. Each episode features a key topic in retail such as trends, user-generated content (UGC) strategies, omnichannel marketing, technology, and more. We invite special guests we work with every single day to share their personal insights, providing access to key thought leaders in the space. Come join the conversation!

Hosted by

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Matthew Hiltner

Target.com E-Commerce Lead

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Ashley Knowles

Client Success Director/Team Lead - Enterprise Retail

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As the E-commerce Lead for Ratings and Reviews on Target.com, Matthew Hiltner oversees Target’s review collection strategy, review seeding with Hey Bullseye and is an innovative leader focused on driving Target guest engagement on Target.com. Matthew offers a truly unique perspective, having been with Target for 8 years across roles in merchandising, marketing, and Target.com.

Ashley Knowles is a Client Success Director with Bazaarvoice, currently overseeing a portfolio of Enterprise Retailers. She’s been a CSD for over four years, having previously managed global, enterprise brands. As her clients’ strategic consultant for their consumer generated content programs, she guides discovery and planning, adoption of key tactics, and performance readouts and value measurement. When she’s not at work, you can find her on Austin’s hike and bike trail, eating tacos, or watching movies.

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Thank you

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Dorothy Schiller Director of Marketing, Zinus


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