How to boost retail sales with product review insights

Retail talk with Target

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December 8, 2021


1:00pm CST

Brands of all sizes need to understand how they're performing at retail to be successful. Speed to insights is increasingly important for brands to stay competitive but without the right tools, this can prove to be a huge challenge.

That’s why we are diving deeper into how brands can win at retail, and more specifically Target.com, by unlocking insights derived from their user-generated content (UGC), think ratings and reviews, data with insights tools that make it easy. Brands that understand how to quickly tap into their gold mine of UGC data will get a leg up by intimately understanding their position in the market, feedback trends which in turn guide product/messaging optimizations, and overall consumer sentiment.

In this webinar, we will dive deeper into the power of insights from ratings and reviews and how it can optimize your performance on Target.com and across our retail network. We will also discuss ways in which brands can improve their collection strategies to get the most valuable feedback from their customers and stay ahead of their competition. With this information, brands like yours can determine where and how to prioritize resources for improvements and hone your strategies to win at retail.

In this webinar, you will:

  • Develop a deeper understanding around Target’s content expectations and how to ensure you are delivering
  • Learn how you can benchmark your brand’s ratings & reviews performance vs. competitors at retail
  • Gain a deeper look into ways you can slice/dice insights at the brand, category, country, and retailer level.
  • Understand your ratings and reviews performance at a glance and ways you can optimize content collection, coverage, and review response activity.

Hosted by

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Matthew Hiltner

Product Content Lead, Target

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Paige Matheson

Buyer, Target

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Amber Riley

Senior Retail Client Success Manager, Bazaarvoice

Matthew Hiltner oversees Target’s written and visual review collection strategy, review seeding with Hey, Bullseye and is an innovative leader focused on driving Target guest engagement on Target.com. Matthew offers a truly unique perspective, having been with Target for 8 years across roles in merchandising, marketing, and Target.com.

Paige Matheson has been with Target for 5 years, and has spent the last 4 years as a merchant in Furniture. Her experience includes Owned Brand product development, National Brand management, and a deep knowledge of ecommerce, as well as prior roles within Planning and Inventory Management.

As a Sr. Client Success Manager focused on Enterprise Retail, Amber Riley equips Bazaarvoice’s largest retail partners with the tools and strategies to get the most out of their user-generated content programs. Over the past 3 years, Amber has worked with retailers across verticals, giving her a holistic view of omnichannel trends and how to best reach and inspire customers throughout their shopper journey.

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