The purchase impact and halo effect of sampling

Sampling is crucial for sales, brand loyalty and advocacy.

Bazaarvoice surveyed 6,690+ Influenster community members who had participated in a recent at-home sampling campaign for skincare, cosmetics, haircare, and fragrance products to better understand the purchase impact and halo effect of targeted product trial.

How beneficial is sampling? After testing a variety of beauty products as part of a Bazaarvoice at-home sampling campaign, we found that shoppers became customers, loyalists, advocates. See the data.

And, learn how you can connect with the right advocates in the Influenster community and drive ROI. Run your next smart sampling campaign with Bazaarvoice.

See the data

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