Exploring how shoppers connect with brands and retailers through user-generated content.
Shopper behaviors — and their outcomes — are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting?
1. User-generated content fuels the shopping journey.
2. Shoppers crave interaction before a transaction.
3. When brands and retailers collaborate, everyone wins.
4. A great mobile experience is an opportunity to stand out.
5. Getting personal with shoppers can deliver a big payoff.