How to maximize consumer insights to build the ultimate shopping experience

Date

Wednesday, August 26th

Time

10AM CST | 4PM BST

Building great shopping experiences requires continuous effort and optimization, and doing this at scale across all of your products and retail channels is a challenge.

From launching new products to building product pages that convert, savvy businesses develop plans and take action based on feedback from customers. Harnessing this information provides visibility into what motivates a buyer, what aspects of your brand or products and user journey resonate most, the competitive situation, and where your business can take action.

Learn how to:

Use insights to hone your marketing tactics
Explore insights to make better products
Identify the content that converts
Leverage your customer’s voice to build better PDPs
Take advantage of negative feedback

Consumer insights identified through market research, shopping behaviors, and customer sentiment help you discover exactly what shoppers think about your brand and products. Learn how to find out what consumers care about and take action based on insights.

Hosted by

Todd Greenbaum

Senior Marketing Manager, Bazaarvoice

Nathan Teplow

Senior Product Marketing Manager, Salsify

As Senior Marketing Manager at Bazaarvoice, Todd leads content development for client marketing efforts. Through developing strong client relationships, Todd has published more than 50 case studies globally —including ones for Unilever, L'Oréal, DSW, Target, Nestle, and Petco making him an expert in understanding how top brands and retailers are producing success.

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What others have said

The company had a rebirth. We now have a cult following in the quilting and sewing community, and people are fanatical about their Oliso irons.

Kyle Koenig Director of Business Development, Oliso

Understanding our customers and their shopping behaviors based on early feedback helped inform changes to burtsbees.com that made it easier for cosmetics customers to find what they were looking for.

Taylor Steele Assistant E-Commerce Manager, Burt's Bees

Quality is a perception that’s influenced by experience. If a customer isn’t happy with their experience, they won’t perceive a product or brand as being a high quality investment.

Dorothy Schiller Director of Marketing, Zinus

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