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WhyteSpyder and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

What UGC collection and distribution strategies are available?


Distribute your content to the Bazaarvoice Network

Reach your customers where they shop by distributing the ratings and reviews you collect with WhyteSpyder to your retail channel. With a seamless integration provided by WhyteSpyder, you can send your reviews to the Bazaarvoice Network.

Ratings & Reviews

Amplify the voice of your customer with Ratings & Reviews

User-generated content (UGC) is your most important asset. Why? Because customers who interact with UGC are 2x as likely to convert. Collect authentic ratings, reviews, and product photos with our Ratings & Reviews tools. Your product pages and your bottom line will thank you.


Respond to Questions

Show your customers some love by responding to their reviews and questions. Connections gives you the chance to join the conversation both on your own site and at retailers. Giving you the opportunity to turn even bad reviews into positive experiences that instill shopper confidence. And it’s as easy as logging into our portal, where you can track and manage your questions and reviews across the entire Bazaarvoice Network. You choose how and when to get notified, so you can respond to potential buyers in the moments that matter.

Product Sampling

Generate reviews, social buzz, and visual UGC

Optimize your sampling efforts — effortlessly. We create scalable sampling campaigns and put your products in the right hands so you don't have to. Whether you need to make a splash for product launches or inject life into existing products, get matched to your ideal target audience so you get more high-quality reviews, photos, and social buzz.


The Bazaarvoice Advantage

What sets us apart from others? Our passionate 6M+ Influenster community members who discover, review, and share with each other about your products. Our unparalleled targeting capabilities to connect you to the perfect customers, advocates, and influencers for your brand. Our authentication and distribution of your reviews, visual, and social content across our network of over 11,500+ brand and retail sites globally. Work with the experts.

Answer questions on Target.com.

For every Target guest who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Target.com. Given Target's requirement for all brands to engage with Q&A on Target.com, all brands have free access to Bazaarvoice Connections Basic. Join Target in the mission to deliver exceptional experiences by connecting with Target guests in the moments that matter.

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Clients that work with us

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Resources to guide you

Success Story

Takeya increases Target sales by 30% with UGC

To support the brand’s rapid growth, Takeya leverages user-generated content (UGC) to expand globally with confidence.

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Success Story

Personal care brand Rael drives new category success with UGC

The sampling campaigns resulted in 3,000 total reviews (300% more than the initial goal)

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Success Story

Responding to shoppers gives Webroot a competitive edge

Webroot strengthened its brand reputation by responding to shoppers on retail sites

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Optimize your ratings and reviews strategy