Optimize your user-generated content strategy to drive Target sales.

Partner with Bazaarvoice to collect more product ratings, written reviews, and social content for your products sold on Target.com. Give Target guests the confidence to choose your products over your competitors by ensuring every product description page has a perfect mix of written and visual UGC.

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Target and Bazaarvoice have partnered to help brands build impactful user-generated content (UGC) programs on Target.com. As the world’s leading UGC provider, Bazaarvoice works with the largest network of retailers, brands, and shoppers. Bazaarvoice leads the industry with best-in-class solutions and customer service, as well as unparalleled content authenticity standards.

A core component of building content on Target PDPs is around guest UGC: more reviews, better answers to guest questions, and making sure the content is new and fresh. That is how you drive sales on Target.com.

Matthew Hiltner,
Product Content Lead, Target

What review collection strategies are available?

Seed reviews with Hey, Bullseye

Hey, Bullseye is a sampling program that puts your high-priority products in the hands of Target's most loyal guests, in exchange for honest reviews on Target.com. Hey, Bullseye is best used periodically over the year for strategic items, whether they are seasonal, exclusive, new, or products with old, outdated reviews.

Collect and distribute reviews to Target.com

The key to a successful ratings and reviews strategy is one that enables a brand to routinely collect high-quality review content for their products. With Collect + Distribute, brands are equipped with the tools necessary to boost review collection from customers post-purchase and automate the distribution of collected reviews across retailer websites within the Bazaarvoice Network, including Target.com.

Display inspiring social UGC on Target.com

Collect and distribute high-quality visual content from social channels to retail sites within the Bazaarvoice Network, including Target.com. Curate images from your brand, your customers, and influencers. Then, tag your products, share with Target.com, and sell more with a visual shopping experience.

See guidelines here

Tap into the Influenster community

Influenster is a product discovery platform and reviews destination where 6M+ members engage and create content about the products they love. With Bazaarvoice, brands can tap into the Influenster community and activate them at scale.

ReviewSource: Distribute organic reviews from Influenster to Target.com
VoxBox Sampling: Drive mass trial and awareness, reviews, and social buzz
CashBack Sampling: Reward members for online or in-store purchases

Distribute existing reviews to Target.com

Currently collecting ratings and reviews with another provider? No problem. Bazaarvoice partners with several other UGC providers to help brands drive maximum success at retail by accessing the Bazaarvoice Network of retailers.

Answer questions on Target.com

For every Target guest who has a question or feedback about your product, hundreds - even thousands - are listening. Bazaarvoice Connections helps brands join the conversation by answering questions and responding to reviews on Target.com. Given Target's requirement for all brands to engage with Q&A on Target.com, all brands have free access to Bazaarvoice Connections Basic.

Clients that work with us

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Resources to guide you


Unlock the power of UGC to stand out on Target.com

A solutions guide to help you optimize Target product page performance with user generated content, effectively respond to customer reviews, and leverage UGC insights.

Success Story


Reviews and social content from customers drives sales on Takeya’s site, Target.com, and across multiple retail partner sites. Takeya’s own collection efforts and syndication account for 98% of its 100,000 total reviews in the retail channel, including its 38,500 reviews on Target.com.

Learn More

The Smart Marketer's Guide to Finding and Using Customer Insights

From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights.


Optimize your ratings and reviews strategy on Target.com